Manifesto

We got tired of conversion rate optimization reports that never shipped.We got tired of conversion rate optimization reports that never shipped.

HI Engine started inside a Shopify agency, after years spent inside the everyday reality of e-commerce teams.HI Engine started inside a Shopify agency, after years spent inside the everyday reality of e-commerce teams.

We saw ambitious brands with strong ideas, good data, and endless opportunities to improve — but never enough time or people to move everything forward.We saw ambitious brands with strong ideas, good data, and endless opportunities to improve — but never enough time or people to move everything forward.

We believe the commerce team of tomorrow will work differently. Humans will shape the brand, set the ambition, and make the decisions. HI will understand the business, spot what matters, and carry the work from idea to execution.We believe the commerce team of tomorrow will work differently. Humans will shape the brand, set the ambition, and make the decisions. HI will understand the business, spot what matters, and carry the work from idea to execution.

We’re starting with conversion rate optimization (CRO) because the gap is impossible to ignore. HI reads the store, finds what is holding it back, estimates the impact, and builds the change for review. Every result becomes part of its understanding of the business.We’re starting with conversion rate optimization (CRO) because the gap is impossible to ignore. HI reads the store, finds what is holding it back, estimates the impact, and builds the change for review. Every result becomes part of its understanding of the business.

We’re building the intelligence and execution layer for commerce — a system that remembers, learns, and keeps the business moving without turning every good idea into another item on the backlog.We’re building the intelligence and execution layer for commerce — a system that remembers, learns, and keeps the business moving without turning every good idea into another item on the backlog.