Brand profile from your storefront
When you connect a store, HI reads your live storefront and writes a brand profile: identity, tone, target customer, catalog, trust signals and constraints.

Release notes
New
- Storefront auto-extraction: a two-pass agent investigates your store and structures findings into a complete brand profile
- Core profile data: automatically captures brand identity, tone, target customer, catalog shape, trust signals and constraints
- Search-ready knowledge: all extracted knowledge is embedded and indexed for instant AI recall during analysis
- Idempotent rescans: re-run extraction anytime to refresh knowledge; manual edits and uploads are never overwritten
Fixes
- Non-core knowledge items now properly chunked and embedded for search
Improvements
- Security verification: knowledge access checks store membership before loading context
- Knowledge source tracking prevents automated data from overwriting manual inputs
The best recommendations come from understanding your business. Auto-extraction means the AI knows your store inside-out from day one.