Customer story / Fulton
For Fulton founder Libie Motchan Duggal, the surprise was how naturally HI Engine’s changes fit the brand. Building and launching CRO tests felt easy, and the work looked and felt like Fulton.
For a brand-led store, a change can lift a number and still feel wrong on the page: words the brand would never use, a colour that isn’t theirs, a layout that looks like a template. What surprised Libie was how naturally HI Engine’s changes fit Fulton.
“HI Engine feels like magic; the opposite of AI slop. Building and launching CRO tests is so easy, I keep thinking, ‘Wait, it can actually do that?!’ At Fulton, it’s meaningfully impacted our conversion rate, engagement rate, and AOV.”
HI Engine’s Knowledge brings Brand, Memory and Rules into one place, giving the workflow context about the store. The product view below shows where that context lives.
The store’s own look, imported from its website.
What HI Engine has learned or been told about the store, kept as context for the work.
Standing rules every recommendation follows.
“Building and launching CRO tests is so easy,” Libie says. Every test runs the same four steps, and nothing reaches the store without the team’s approval.
HI reads your Shopify data, analytics and customer feedback to find where shoppers get stuck.
It writes the fix into your theme and puts it on a draft theme for you to preview.
You review the change on your own store. Nothing goes live until you approve it.
HI A/B tests the change against your current page, so you see whether it helped.
